One-to-One Marketing

Approximately every 10-20 years a new marketing system emerges as a better way of distributing products to the end consumer. To be successful you need to identify a trend and position yourself to lead the parade. Imagine all the people who knew about Microsoft and wished they had bought Microsoft stock before the company blew up. They identified the new trend but did not act on it. Those who did were overnight millionaires.
In the 1930's there was direct selling. People came to your door to sell their merchandise. The 1940's saw the birth of franchising. Ray Kroc, the founder of McDonald's, saw designed a new business model to deliver products to to end consumer. In the 1950's there was the birth of multi-level marketing/network marketing. People who joined in the beginning made millions, unfortunately, that is not possible now. In the 1960's there was catalogs. Who would have thought that people would buy a product that they can't feel or touch. Today it is a billion dollar industry. In the 1970's there was direct mail. This worked then and still does now. Again...billion dollar business.
The 1980's saw the emergence of infomercials and direct response. People can't sit still for a 30 second commercial much less an hour infomercial. Ever heard of HSN and QVC, today they are billion dollar businesses. The 1990's ushered in the Internet and e-commerce age which has been growing exponentially ever since.
In the 2000's one-to-one marketing was born. We are creating the economy of the future. It is a new paradigm. Through one-to-one marketing you are building shares of customers: providing a greater variety of products to a small portfolio of customers. We match people to products and products to people; we give customers exactly what they want. With one-to-one marketing you can take advantage of the information age via the Internet and the baby boomer population seeking the latest trends in anti-aging technology. Market America will be to one-to-one marketing what McDonald's is to franchising and what Microsoft is to computerization.